Engels Verf is another prime example of an entrepreneur who has staked his claim on the Elandsgracht almost fourty years ago and has weathered recessions, extensive road works, and more discerning customers. This business focuses strictly on paint and its direct accessories – a rarity in the industry as owner Rolf points out. Especially in these days were businesses are often forced to diversify. Rolf, sole remaining member of his family in the business after his father handed over the reins, regularly attends workshops and courses to keep his knowledge up to date. His personnel is strongly encouraged to do likewise. Seeing as how each and everyone of them has been with the company for seven years or longer, that is not considered a downside. Quite to the contrary – Engels Verf is a business known as an expert and a specialist. To earn that is one thing. To hold on to those credentials is quite another. The store has been refurbished, to see the business through the next 40 years.