Elandsgracht Amsterdam

Johnny, the owner of the coffeeshop that bears his name, started his career peddling fresh vegetables on markets around the city.  Until he decided one day to go into business for himself. Fast forward twenty-odd years and this place still exists. The interior is small but tidy and organised and a faint, sweet smell lingers in the air. It has a separate, closed off smoking area, installed to comply with the latest regulations on smoking in public places. Johnny found the location at Elandsgracht 3 through the same grapevine Marvin Gaye used to sing about. Once he obtained the necessary permits, Johnny opened its doors and after a short warm up period, the business started doing well. Celebrities like the Ramones and several American movie actors have walked through the doors here, looking for a Dutch treat, shall we say. The closure of numerous coffeeshops around Amsterdam obviously did not hurt Johnny and despite ever stricter regulations, this is one coffeeshop that isn’t about to roll over and play dead.

You know the kind of store where you wander past, you, stop, walk back feeling unexplicably intrigued and just go in to explore? Right, well, new addition Gr8cht is exactly this kind of shop and that alone makes it a wonderful addition to the Elandsgracht. It opened for business in April 2012, when entrepreneur Jos decided on the location here. The things on display make you happy just by looking at them, so presumably even happier by buying them. Which is precisely how Jos, owner of the place, decides her inventory: she bases her decision on what to sell on what she likes. And it does not take an expensive marketing guru to state that it’s a lot easier -and more fun- to sell things that you are excited about. The products she sells range from clothing, scented candles and soap to sturdy yet elegant dining tables and delicate interior decorations. Another lovely thing about this shop – you can spend a little or a lot, depending on your taste and budget.

Owner Rob left one gallery to spread his wings and start his own in 2007. His gallery, named simply and effectively after himself, specialises in modern jewellery. It is partly the result of the experience Rob had built up in his previous gallery and partly the realisation of turning what was already a hobby into a profession. He convinced some of the artists that he already represented to come with him, but had to re-establish himself  by doing the rounds to sign new names to his business. Thanks to his extensive network and his familiarity with the Rietveld Academy, and other such places, this did not take too long. To his surprise and joy, his name and reputation still attracts both the more established artists and the new generation of artists.

The Lindemans may rightly be monickered an entrepreneurial tribe. Dozens of family members are entrepreneurs, most of them in some way or form in the Albert Heijn concern. This giant supermarket chain allows people like Lindeman a lot of leeway to personalise their business, and so they did. Having started back in the day, that is in the latter half of the 19^th century, thankyouverymuch, as a wholesale grocer, on the corner of Hazenstraat and Elandsgracht, the Lindeman family and their branch of Albert Heijn breathe new life into the somewhat dusty cliche of being the pillar of the community on the gracht. Something not lightly earned, and something they themselves would be proud of, although their modesty would strongly reject any such praise. Its sucess is such that family members help out daily, and that sometimes even includes manning a cash register, or assisting a new kid with re-stocking (another effect of its popularity, re-stocking appears to take place around the clock, every day of every week).

This  garage-turned-pharmacy was a welcome addition to the gracht when it got here in 2006 and has proven one of those places that people like coming back to. You listen to general manager Conny and it all sounds so straightforward: it is all about product knowledge and honesty. Her personnel is supposed to know what they’re talking about if they are to offer reliable advice to their customers. The fact that they get to try all new products is not only a great way of achieving this, the staff take great pleasure in it, too. Their modest yet professional attitudes make Etos a great place to wander around in. Browse at your leisure without feeling accosted by pushy people looking for a quick sale. The Etos employees had rather they gave you good advice without selling you something then making you buy something that does not really benefit you. Result: a steadily growing number of regulars as well as new customers. Common sense is good business.

It would be too easy to write something cheesy about this store. So we won’t. Instead, please come and meet Edwin and Henk, the business partnership who successfully started, and still run; five Kaashuis Tromp shops all across Amsterdam. Atypically, and fortunately for customers, none of these feel like a franchise formula. The duo train their personnel on the job in all things cheese related, and regularly organise tastings so their staff know what they’re selling and can inform their customers accordingly. Advice and experience are key to these busy and passionate cheese connaisseurs. This is reflected in all aspects of the shop interior. It looks inviting, and gives you an appetite. Plus, all employees are both willing and able to advise you on their selection. That,  no matter what shop you’re in and no matter how often you’ve experienced it, always remains a pleasure. Who needs advertising with that kind of reputation?

HP Horlogerie is one of the true jewels on the Elandsgracht. Especially for the connoisseurs and fans of beautiful watches, who know what they’re after and are aware of how hard to find some watches can be. Leave it to founder and owner Henk to find such rarities. Back in 1990, having already spent several years plying his trade selling his goods at markets right here in Amsterdam, Henk decided to set up a shop in antique furniture. As the space at Elandsgracht 38 became available, Henk didn’t need to think twice. His business did well, but even so, after the better part of a decade, Henk performed an experiment by putting a rare and beautiful watch in the display window. It sold within days. He repeated this several times and then decided to focus on watches exclusively. Another decade on and his reputation – and therefore his business- is flourishing. He is a welcome presence on both internet for a and watch fairs around Europe. His excellent service and range of watches make him a favourite among many returning customers. The shop window and the shop itself are a sight to behold. Come witness for yourself, whether you can barely afford the small dial on a Rolex, or intend to purchase a Breitling from the early 20th century, it never hurts to look.

This blink-and-you’ll-miss-it shop has a rather contrasting reputation. The specialist bar none in decorative elements ranging from borders and trimmings,  through to ropes and laces has become a bit of a legend since it opened for business in 1938. Among its regulars, van de Kerkhof proudly counts the National Ballet Palace het Loo and the Dutch Opera Foundation. How’s that for some casual name dropping? The grandfather of current owner Manuelle originally established the business on the Wolvenstraat, on the other side of the bridge across the Prinsengracht.  The shop only moved to the Elandsgracht in 2010 and was in time handed down to the son, who in time handed the shop down to Manuella, who continues expanding the shop’s service and reputation. Step inside this place and you do actually feel as if you stepped into a different dimension. Such warmth and lovely colours meet your senses here that you walk around in amazement for a while.

Bel Ami frame makers and all-round art specialistsis unmistakeable by its sheer appearance. You are, by judging the store by it’s storefront, invited to step in and you won’t be disappointed. With its decorative, elegant wooden front panelling Bel Ami has become a very familiar face on the gracht. If anything, that description is almost more a cliche than a surprise, seeing as how the store celebrated its 25^th anniversary in 2012. Loved by its regulars, highly spoken of by connaisseurs, its reputation belies the store’s humble interior. Run with a profound love for, and interest in, art, especially art that can be hung on walls. Owner Marieke and her dedicated staff not only frame your prized images, they also restore works of art to their original glory. That takes patience, incredible eye for detail and a custom approach for each painting they work on. It is this specialised, tailored approach that has cemented its reputation.

This store that takes its name from the French word for sneakers, opened in April 2012. It focuses on sneakers. Not just trainers, the ones we wear on weekends or holidays preferably until they disintegrate with wear. We’re talking about proper sneakers, from high end brands, and acceptable footwear in most of Amsterdam’s hotspots and on the occasional catwalk. Aside from the familiar brands, this new specialised shoe store also carries the lesser known, more exclusive brands. As a nice extra touch, it also has room for some of the local brands such as Locals AMS. The store interior is exciting in a toned down way, clean and beautiful but not exaggerated or pretentious. Baskèts is owned by Jeffrey Sluijzer and Daan de Greef.