Talk about your not-so standard success story. Ask any economist, businessperson or other so-called expert what the prognosis woud be for a denim boutique that was to open its doors right on the eve of the biggest global economic meltdown since the early 1930s and their smirks and laughter would probably be heard all over town. Which, Tenue de Nimes have proven, is precisely why one should at all times not be distracted by outside voices and only listen to their own conviction. Nearly four years on, and the place is even more flourishing, original, vibrant and just lovely to spend some time and money in, than it was in November 2008. They have gained massive momentum in real life, but also huge support online, thanks to their passionate blogs, special events, collaborations with the biggest brands in not just denim history but in the clothing industry in general. Eye for detail, for authenticity, knowledge of history and the classics, and service is what started the word of mouth and made so many people fall in love with this treasure on the Elandsgracht.
1016 TX Amsterdam