101

Sunfit

Sunfit2

Unlike some of the tanning salon’s most avid visitors, this place is rather inconspicuous and that works just fine for owner Coby. For a solid 25 years, this tanning place, has built its reputation, slowly expanding its services over the years, becoming more and more of a full blown beauty salon. The salon moved to a great new place on nr. 101, where it uses every square centimeter for its impressive array of sunbeds, wood panelled cabins and reclining massage chairs. The place offers handy frequent visitor cards at special rates. Not that it really needs to lure customers in. Once you’ve been once, odds are considerable that you will be back for more.

contact

Elandsgracht 101

1016 TS

+3120 6225663

www.zonnecentrumsunfit.nl

Sunfit
86

Edison Interieur

Edison

Ask a random Amsterdammer about Edison and eight out of ten will say” Isn’t that the carpet place?” That is one of the first things current owner Henriette says when asked about her business. It is a bold statement, but anecdotes abound that support its accuracy. Like the one where a previous owner in the 1980s did some DIY product placement by displaying the company logo for all to see during the filming of the Dutch cult classic “Amsterdamned”. Several trams also carried life size logo’s of the business as they cruised through the entire capital for weeks on end. Despite Henriette not knowing exactly how long Edison has been in business, she herself is considered one of the guiding forces behind the scenes. Of course, as an owner for the past six years, but she was an employee for no less than two decades prior to that. A conservative estimate by Henriette indicates Edison was
already around in the early 1970s, although back then it conducted its business on the Rozengracht. The diversity in its inventory of home furnishings, and the ability to adapt to changing trends and changing customer behaviour have set Edison apart all these years and have built its enduring reputation. The Elandsgracht would not be the same without Edison. Enough said.

contact

Elandsgracht 86

1016 TZ

+3120 5219800

www.edisontapijt.nl

Edison Tapijt
61A

Kwik Fix Massage

Kwik Fix 002

Kwik Fix Massage is located at Elandsgracht number 61 A and has been for many years. It has been run by Chinese entrepreneurs ever since it first opened its doors. In August 2012, Alice took over and she immediately made an impact, turning the business into a highly praised and respectable massage parlor. What draws people in and keeps them coming back is the combination of expertise and a modest, polite atmosphere. As a result, Kwik Fix’s  service and attitude speak louder and clearer than any expensive advertising campaign. Unlike the reputation that comes with so many massage parlors that litter Amsterdam lately, Kwik Fix prides itself on essentials such as hygiene, modesty, meditative quietness and sobriety. The highly trained, polite staff  who are multi-lingual to boot, are all experts in traditional Chinese massage. They will do their utmost to have you walk out the door feeling refreshed and as relaxed as can be.  With its door open seven days a week, from noon until 10pm, it caters to even the busiest of schedules.

contact

Elandsgracht 61A

1016 TP

+3120 3201213

www.kwikfixmassage.nl

Kwik Fix 006
65

Wasserette De Eland

Elandsgracht-Wasserete De Eland

Sinds 1965, this quiet little business has made quite a name for itself. Over the years it has shown something that is not as common in small business anymore as one would expect or hope: it is reliable. Plain and simple. It cleans your clothes, carpets or even leather and suede items and will even collect and deliver. It has moved to Hazenstraat 65 early in 2012, but considering its track record and, well, the name, we still consider it part of the Elandsgracht. The laundromat’s interior may occasionally look like fifteen closets full of clothes exploded, there is definitely a method to the apparent madness. The owner, Coert, works almost round the clock and does it with a smile and a kind word for everyone who walks into his place. His trusted two assistants are equally dependable and are always in for a quick joke or anecdote about the neighbourhood. Being made to feel like a regular and walking home with a mountain of fresh clean clothes never fails to put a smile on your face.

contact

Hazenstraat 65

1016 SN

+3120 6250731

Wasserette De Eland
85

Studio Stroop

Elandsgracht-Studio Stroop

Studio Stroop is all about passion, craftsmanship and diversity. Three concepts that virtually all businesses along the Elandsgracht have in common. Business is good, as its growing clientele is as diverse as its treatments and range of products. 20somethings rub shoulders with octogenarians,  the rich mingle with the less rich,  locals or people from way outside the city limits – they all find their way to the Studio. What matters most to owner Wilfred is to make someone feel better and more confident after a treatment because ultimately, confidence and feeling comfortable give a person true beauty, Wilfred says. It makes perfect sense. You connect with it because that is how you want to be treated. Wilfred employs eight people, all of whom have been trained internally by means of a course that is Studio Stroop’s own. It was devised by Wilfred, who saw this as a great way of spreading his filosophy and creating an unofficial stamp of approval of his Studio and his methods. Besides this shop, he also runs a studio at the very heart of the Dutch broadcasting industry, in Hilversum. Plenty of celebrities pop in there on a regular basis for some treatment or other. All of this together really make any advertising superfluous. The brand speaks for itself by now.

contact

Elandsgracht 85

1016 TR

+3120 4204240

www.studiostroop.nl

Studio Stroop
13

Albert Heijn

Elandsgracht-Albert Heijn

The Lindemans may rightly be monickered an entrepreneurial tribe. Dozens of family members are entrepreneurs, most of them in some way or form in the Albert Heijn concern. This giant supermarket chain allows people like Lindeman a lot of leeway to personalise their business, and so they did. Having started back in the day, that is in the latter half of the 19th century, thankyouverymuch, as a wholesale grocer, on the corner of Hazenstraat and Elandsgracht, the Lindeman family and their branch of Albert Heijn breathe new life into the somewhat dusty cliche of being the pillar of the community on the gracht. Something not lightly earned, and something they themselves would be proud of, although their modesty would strongly reject any such praise. Its sucess is such that family members help out daily, and that sometimes even includes manning a cash register, or assisting a new kid with re-stocking (another effect of its popularity, re-stocking appears to take place around the clock, every day of every week).

contact

Elandsgracht 13

1016 TM

+3120 6236574

www.ah.nl

IMG_6107
18

ETOS

Elandsgracht-Etos

This  garage-turned-pharmacy was a welcome addition to the gracht when it got here in 2006 and has proven one of those places that people like coming back to. You listen to general manager Conny and it all sounds so straightforward: it is all about product knowledge and honesty. Her personnel is supposed to know what they’re talking about if they are to offer reliable advice to their customers. The fact that they get to try all new products is not only a great way of achieving this, the staff take great pleasure in it, too. Their modest yet professional attitudes make Etos a great place to wander around in. Browse at your leisure without feeling accosted by pushy people looking for a quick sale. The Etos employees had rather they gave you good advice without selling you something then making you buy something that does not really benefit you. Result: a steadily growing number of regulars as well as new customers. Common sense is good business.

contact

Elandsgracht 18

1016 TW

+3120 4289008

www.etos.nl

Etos
148

Hair Look Haarmode

Elandsgracht-Hairlook

Hair Look can rightly be labeled one of the cornerstones of the Elandsgracht since it has been part of it, on the far corner, for more then thirty years. Peter, the owner, is so down to earth about it that you’d almost forget how remarkable an achievement it is. Plotting his own course and staying well away from expansion is the explanation he offers for this success. The only service he added is a fish massage whereby dozens of tiny Kangal fish give your feet a peeling treatment. The salon is small – almost too small, one might think- but it fits six seats and the atmosphere is never less than relaxed and fun. Service is key to this business and it shows: literally everyone can walk in here without appointment for a haircut. Plus should you have to wait, there are laptops you can kill time with. An unexpected and fairly unique bit of extra service. You might say this business was cut out for the Elandsgracht.

contact

Elandsgracht 148

1016 VC

+3120 6272954

www.hairlook.nl

Hair Look
105

Baobab

Elandsgracht-Baoab

You have your restaurants, your clothing stores, your dry cleaning businesses, you name it, it is all to be found on the Elandsgracht. And then there is Baobab. A shop that is truly in a league of its own. An oasis in the lively gracht that hasn’t been a “gracht” since about a century. Step inside this place and it’s like you stepped into a Bedouin’s tent in a sandy place that still knows the meaning of summer. Owner Thea started her business in the 1960s, as a hobby. She and Baobab have grown up together on the Elandsgracht, as have her customers who first walked in as twenty somethings and have kept coming back as they became parents or even grandparents. Handmade jewellery, crafted ornaments, decorations, pieces of art, pottery, this store carries it all, from all the different continents. And there’s even more in the basement, which one imagines is what Ali Baba’s treasure cove may have looked like. By all means come in for a visit. Just make sure to take your time to marvel at all the amazing artifacts on offer.

contact

Elandsgracht 105

1016 TT

+3120 6268398

www.baobab-aziatica.nl

Baobab
65

Hollywood Mark Tattoo

Elandsgracht-Hollywood Mark kopie

Hollywood Mark Tattoo was established on the Elandsgracht in 2007, but owner Mark had by then already lived in The Netherlands for fifteen years. The discussion of fate vs coincidence is not one to be had here, but one cannot escape the notion Mark was destined to do what he does, and to end up right here. Mark was spotted in Los Angeles in the 1990s by Dutch tattoo legend Henk Schiffmacher, who was suitably impressed by the young artist’s work. So much so that he extended an invitation to join him as an apprentice. Mark jumped at the opportunity and quickly made a name for himself, soaking up the knowledge and skills that are now building and expanding Mark’s own reputation. Moreover, it is in Amsterdam that he met the love of his life. Mark runs a small yet very dedicated business, where no work of art leaves the shop without his own seal of approval. He has tattooed some of the biggest names in both Dutch and worldwide showbusiness, but is very discreet about all of that. He much prefers his work and that of his fellow tattoo artist, speak for themselves. Whether you are looking to get inked, or just want to see where vision and drive can get you, if you are looking for undiluted inspiration, come visit this place.

contact

Elandsgracht 65

1016 TP

+3120 4284860

www.hollywoodmark.com

Hollywood Mark