85

Studio Stroop

Elandsgracht-Studio Stroop

Studio Stroop is all about passion, craftsmanship and diversity. Three concepts that virtually all businesses along the Elandsgracht have in common. Business is good, as its growing clientele is as diverse as its treatments and range of products. 20somethings rub shoulders with octogenarians,  the rich mingle with the less rich,  locals or people from way outside the city limits – they all find their way to the Studio. What matters most to owner Wilfred is to make someone feel better and more confident after a treatment because ultimately, confidence and feeling comfortable give a person true beauty, Wilfred says. It makes perfect sense. You connect with it because that is how you want to be treated. Wilfred employs eight people, all of whom have been trained internally by means of a course that is Studio Stroop’s own. It was devised by Wilfred, who saw this as a great way of spreading his filosophy and creating an unofficial stamp of approval of his Studio and his methods. Besides this shop, he also runs a studio at the very heart of the Dutch broadcasting industry, in Hilversum. Plenty of celebrities pop in there on a regular basis for some treatment or other. All of this together really make any advertising superfluous. The brand speaks for itself by now.

contact

Elandsgracht 85

1016 TR

+3120 4204240

www.studiostroop.nl

Studio Stroop
60

Tenue de Nîmes

ReneEnMennoPortret1

Talk about your not-so standard success story. Ask any economist, businessperson or other so-called expert what the prognosis woud be for a denim boutique that was to open its doors right on the eve of the biggest global economic meltdown since the early 1930s and their smirks and laughter would probably be heard all over town.  Which, Tenue de Nimes have proven, is precisely why one should at all times not be distracted by outside voices and only listen to their own conviction. Nearly four years on, and the place is even more flourishing, original, vibrant and just lovely to spend some time and money in, than it was in November 2008. They have gained massive momentum in real life, but also huge support online, thanks to their passionate blogs, special events, collaborations with the biggest brands in not just denim history but in the clothing industry in general. Eye for detail, for authenticity, knowledge of history and the classics, and service is what started the word of mouth and made so many people fall in love with this treasure on the Elandsgracht.

contact

Elandsgracht 60

1016 TX Amsterdam

+3120 3204012

www.tenuedenimes.com

Tenue_de_Nimes01
65

Wasserette De Eland

Elandsgracht-Wasserete De Eland

Sinds 1965, this quiet little business has made quite a name for itself. Over the years it has shown something that is not as common in small business anymore as one would expect or hope: it is reliable. Plain and simple. It cleans your clothes, carpets or even leather and suede items and will even collect and deliver. It has moved to Hazenstraat 65 early in 2012, but considering its track record and, well, the name, we still consider it part of the Elandsgracht. The laundromat’s interior may occasionally look like fifteen closets full of clothes exploded, there is definitely a method to the apparent madness. The owner, Coert, works almost round the clock and does it with a smile and a kind word for everyone who walks into his place. His trusted two assistants are equally dependable and are always in for a quick joke or anecdote about the neighbourhood. Being made to feel like a regular and walking home with a mountain of fresh clean clothes never fails to put a smile on your face.

contact

Hazenstraat 65

1016 SN

+3120 6250731

Wasserette De Eland
1

Linger onroerend goed

Elandsgracht-Linger

Linger real estate is a quiet presence on the Elandsgracht. Its modest store window and shopfront belie the ambitions and aspirations of its owners and employees. Now that Linger have a second office in the southeastern part of the city and five full time employees, they cover the whole of Amsterdam. Whereas other realtors have only recently – forced by dire economic circumstances – started paying closer attention to the needs and wants of their clients and offer more personalised service, Linger have embraced these elementary business principles since it first opened its doors. Linger have managed to spot opportunities in less fortunate times. It is precisely because of this combination of  business savvy and optimism that Linger continues to welcome more and more clients, mostly via word of mouth among expats and people with limited spending power.

contact

Elandsgracht 1

1016 TM

+3120 6236377

www.lingeronroerendgoed.com

14022013 - Linger Onroerendgoed (4 of 9)
105

Baobab

Elandsgracht-Baoab

You have your restaurants, your clothing stores, your dry cleaning businesses, you name it, it is all to be found on the Elandsgracht. And then there is Baobab. A shop that is truly in a league of its own. An oasis in the lively gracht that hasn’t been a “gracht” since about a century. Step inside this place and it’s like you stepped into a Bedouin’s tent in a sandy place that still knows the meaning of summer. Owner Thea started her business in the 1960s, as a hobby. She and Baobab have grown up together on the Elandsgracht, as have her customers who first walked in as twenty somethings and have kept coming back as they became parents or even grandparents. Handmade jewellery, crafted ornaments, decorations, pieces of art, pottery, this store carries it all, from all the different continents. And there’s even more in the basement, which one imagines is what Ali Baba’s treasure cove may have looked like. By all means come in for a visit. Just make sure to take your time to marvel at all the amazing artifacts on offer.

contact

Elandsgracht 105

1016 TT

+3120 6268398

www.baobab-aziatica.nl

Baobab
101

Sunfit

Sunfit2

Unlike some of the tanning salon’s most avid visitors, this place is rather inconspicuous and that works just fine for owner Coby. For a solid 25 years, this tanning place, has built its reputation, slowly expanding its services over the years, becoming more and more of a full blown beauty salon. The salon moved to a great new place on nr. 101, where it uses every square centimeter for its impressive array of sunbeds, wood panelled cabins and reclining massage chairs. The place offers handy frequent visitor cards at special rates. Not that it really needs to lure customers in. Once you’ve been once, odds are considerable that you will be back for more.

contact

Elandsgracht 101

1016 TS

+3120 6225663

www.zonnecentrumsunfit.nl

Sunfit
12

Galerie Rob Koudijs

Elandsgracht-Rob Koudijs

Owner Rob left one gallery to spread his wings and start his own in 2007. His gallery, named simply and effectively after himself, specialises in modern jewellery. It is partly the result of the experience Rob had built up in his previous gallery and partly the realisation of turning what was already a hobby into a profession. He convinced some of the artists that he already represented to come with him, but had to re-establish himself  by doing the rounds to sign new names to his business. Thanks to his extensive network and his familiarity with the Rietveld Academy, and other such places, this did not take too long. To his surprise and joy, his name and reputation still attracts both the more established artists and the new generation of artists.

contact

Elandsgracht 12

1016 TV

+3120 3318796

www.galerierobkoudijs.nl

Rob Koudijs
68

Rob Peetoom

Rob Peetoom

This Rob Peetoom hairdresser is one of fourteen nationwide. The imporium has turned the owner’s name into a widely recognised brand name. Fourteen years ago it opened the shop at number 68 where Vincent Langedijk became creative director. Vincent more or less grew up inside the company, having started out as a trainee at age 17.  The company operates by a certain philosophy: a hair cut works if it matches the customer’s personality. It is all about the individual and his or her uniqueness. Especially in this case, the phrase ‘everyone is unique’ is not a paradox, but something to strive for: highlight that uniqueness in everyone. Moreover, the brand has its own academy that trains its future hair stylists. They are then differentiated in Junior Stylists, Stylists and Senior Stylists, ranked according to experience and ability. They have their own price range, so you decide how much you want to spend on your haircut. It is the focus on what suits every individual, the details of each face and the classy environment that make a trip to Rob Peetoom quite an experience.

contact

Elandsgracht 68

1016 TX

+3120 5285722

www.robpeetoom.nl

Rob Peetoom
27

Kaashuis Tromp

Elandsgracht-Tromp

It would be too easy to write something cheesy about this store. So we won’t. Instead, please come and meet Edwin and Henk, the business partnership who successfully started, and still run; five Kaashuis Tromp shops all across Amsterdam. Atypically, and fortunately for customers, none of these feel like a franchise formula. The duo train their personnel on the job in all things cheese related, and regularly organise tastings so their staff know what they’re selling and can inform their customers accordingly. Advice and experience are key to these busy and passionate cheese connaisseurs. This is reflected in all aspects of the shop interior. It looks inviting, and gives you an appetite. Plus, all employees are both willing and able to advise you on their selection. That,  no matter what shop you’re in and no matter how often you’ve experienced it, always remains a pleasure. Who needs advertising with that kind of reputation?

contact

Elandsgracht 27

1016 AM

+3120 6230010

www.kaashuistromp.nl

Kaashuis Tromp
58

De Kleine Eland

Elandsgracht-Kleine Eland

In just seven years, Jurgen Ambrosius and his wife have found a home on the Elandsgracht for their toy store ‘De Kleine Eland’. In turn, the Elandsgracht has embraced this shop with its old-school toys, dolls, puzzles, games and any other classic toys you could think of.  With a primary school  nearby, their target market is just around the corner. The couple started their toy store in 1993, so 2013 marks quite the milestone.Through a coincidental meeting with the owner of the building, they kept in touch and were able to take his place in 2006 and open their doors to what must look like a true paradise for any kid that is not glued to an iPod, mobile phone or other electronic gadget. Even adults have a field day here, as it will doubtlessly take them back to their childhood with a lot of the toys on display. Expect to leave the shop with a big smile, and most likely some “ new, old toys”.

contact

Elandsgracht 58

1016 TW

+3120 6209001

www.kleine-eland.nl

De Kleine Eland