86

Edison Interieur

Edison

Ask a random Amsterdammer about Edison and eight out of ten will say” Isn’t that the carpet place?” That is one of the first things current owner Henriette says when asked about her business. It is a bold statement, but anecdotes abound that support its accuracy. Like the one where a previous owner in the 1980s did some DIY product placement by displaying the company logo for all to see during the filming of the Dutch cult classic “Amsterdamned”. Several trams also carried life size logo’s of the business as they cruised through the entire capital for weeks on end. Despite Henriette not knowing exactly how long Edison has been in business, she herself is considered one of the guiding forces behind the scenes. Of course, as an owner for the past six years, but she was an employee for no less than two decades prior to that. A conservative estimate by Henriette indicates Edison was
already around in the early 1970s, although back then it conducted its business on the Rozengracht. The diversity in its inventory of home furnishings, and the ability to adapt to changing trends and changing customer behaviour have set Edison apart all these years and have built its enduring reputation. The Elandsgracht would not be the same without Edison. Enough said.

contact

Elandsgracht 86

1016 TZ

+3120 5219800

www.edisontapijt.nl

Edison Tapijt
116a

Siem van der Gragt

Elandsgracht-Siem van der Gragt

This bio-butcher’s has barely reached middle age, a respectable fourty six years old in 2012, but in a bustling city, specialising in what is still a niche market, that is quite an achievement. The bio-market may still be niche, but owner Niek does see the demand for biological meat grow. Niek inherited the artisanal approach to this profession from his dad Siem, the name that still adorns the front of the shop.  Siem was the co-founder of the ISC ( International Free range meat Control organisation). The traditional approach and work methods is also reflected in the pleasant interior. It is of course, spotless, but it has a hint of authenticity about it, with decorated woodwork, and some stained glass details. The customer truly is king here, as Niek says. Interaction with his customers, and their satisfaction with his productts, is all inherentin Niek’s dedication to his profession. And there is not a  recession or an out-of -commission bridge that will change that.

contact

Elandsgracht 116a

1016 VB

+3120 6234387

www.siemvandergragt.nl

Siem van der Gragt (4 of 6)
60

Tenue de Nîmes

ReneEnMennoPortret1

Talk about your not-so standard success story. Ask any economist, businessperson or other so-called expert what the prognosis woud be for a denim boutique that was to open its doors right on the eve of the biggest global economic meltdown since the early 1930s and their smirks and laughter would probably be heard all over town.  Which, Tenue de Nimes have proven, is precisely why one should at all times not be distracted by outside voices and only listen to their own conviction. Nearly four years on, and the place is even more flourishing, original, vibrant and just lovely to spend some time and money in, than it was in November 2008. They have gained massive momentum in real life, but also huge support online, thanks to their passionate blogs, special events, collaborations with the biggest brands in not just denim history but in the clothing industry in general. Eye for detail, for authenticity, knowledge of history and the classics, and service is what started the word of mouth and made so many people fall in love with this treasure on the Elandsgracht.

contact

Elandsgracht 60

1016 TX Amsterdam

+3120 3204012

www.tenuedenimes.com

Tenue_de_Nimes01
105

Baobab

Elandsgracht-Baoab

You have your restaurants, your clothing stores, your dry cleaning businesses, you name it, it is all to be found on the Elandsgracht. And then there is Baobab. A shop that is truly in a league of its own. An oasis in the lively gracht that hasn’t been a “gracht” since about a century. Step inside this place and it’s like you stepped into a Bedouin’s tent in a sandy place that still knows the meaning of summer. Owner Thea started her business in the 1960s, as a hobby. She and Baobab have grown up together on the Elandsgracht, as have her customers who first walked in as twenty somethings and have kept coming back as they became parents or even grandparents. Handmade jewellery, crafted ornaments, decorations, pieces of art, pottery, this store carries it all, from all the different continents. And there’s even more in the basement, which one imagines is what Ali Baba’s treasure cove may have looked like. By all means come in for a visit. Just make sure to take your time to marvel at all the amazing artifacts on offer.

contact

Elandsgracht 105

1016 TT

+3120 6268398

www.baobab-aziatica.nl

Baobab
18

ETOS

Elandsgracht-Etos

This  garage-turned-pharmacy was a welcome addition to the gracht when it got here in 2006 and has proven one of those places that people like coming back to. You listen to general manager Conny and it all sounds so straightforward: it is all about product knowledge and honesty. Her personnel is supposed to know what they’re talking about if they are to offer reliable advice to their customers. The fact that they get to try all new products is not only a great way of achieving this, the staff take great pleasure in it, too. Their modest yet professional attitudes make Etos a great place to wander around in. Browse at your leisure without feeling accosted by pushy people looking for a quick sale. The Etos employees had rather they gave you good advice without selling you something then making you buy something that does not really benefit you. Result: a steadily growing number of regulars as well as new customers. Common sense is good business.

contact

Elandsgracht 18

1016 TW

+3120 4289008

www.etos.nl

Etos
12

Galerie Rob Koudijs

Elandsgracht-Rob Koudijs

Owner Rob left one gallery to spread his wings and start his own in 2007. His gallery, named simply and effectively after himself, specialises in modern jewellery. It is partly the result of the experience Rob had built up in his previous gallery and partly the realisation of turning what was already a hobby into a profession. He convinced some of the artists that he already represented to come with him, but had to re-establish himself  by doing the rounds to sign new names to his business. Thanks to his extensive network and his familiarity with the Rietveld Academy, and other such places, this did not take too long. To his surprise and joy, his name and reputation still attracts both the more established artists and the new generation of artists.

contact

Elandsgracht 12

1016 TV

+3120 3318796

www.galerierobkoudijs.nl

Rob Koudijs
96

Key Color

Elandsgracht-Key Color

Key Color is the kind of shop you might walk past without a second glance. Which is perfectly understandable, considering its non-flashy exterior. That is not to say however, that what is on the inside is not impressive. Quite the contrary. This fifteen year old business is the result of a man who, having learned the tricks of the photography trade at Kodak, decided to set up shop himself. That way he could put into practice his own ideas about service and customer interaction. Can you call such a thing a gamble when you know this is bound to be a success? People from Belgium and Gemany find their way to Frits’s shop, so the answer to that question seems obvious.  Frits does it all, whether you need quick passport pictures done, or looking for a floor-to-ceiling print of an image you found somewhere, Frits is your man. His clients range from the elderly lady down the street to big multinationals. You can come in here to print off images from a memory card, but Frits won’t let you leave until he’s made sure the images look the best they can – manually correcting them where necessary or desired. Service as it was meant to be.

contact

Elandsgracht 96

1016 VA

+3120 6201418

www.key-color.nl

Key Color
110

Rijwielhandel Comman

Elandsgracht-Comman

Owner Stef Comman is a third generation bicycle repairman. Both his grandfather and his father were in the business before him. As a teenager, Stef never really fancied a career fixing bikes. Until he started lending a hand in the shop on busy days.  His dad, not about to have his own son as his apprentice, sent Stef to some of the biggest names in the business to learn the trade. Once he was qualified, Stef went to work for his dad, and now, nearly twenty years on, Stef runs the place, with a passion and interest he’d not imagined possible as a young lad. He welcomes his customers with a joke and friendly banter, but as everyone who steps into his shop soon finds out, the advice he offers is never less than sound, honest and professional. Talk to him for more than five minutes and it becomes clear this man loves what he does. And as he witnessed the biggest brands in the business starting to use inferior materials on their bikes in a desparate attempt to survive the economic downturn, he grew frustrated but also determined not to go along with that. So he started a brand in his own name: superior materials, amazing design, and best of all: manufactured locally, Stef Comman has virtually guaranteed his name and survival. He will not bike gently into the night, that much is certain.

contact

Elandsgracht 110

1016 VA

+3120 6248956

www.commanfietsen.nl

Fietsenmaker Comman 005
85

Studio Stroop

Elandsgracht-Studio Stroop

Studio Stroop is all about passion, craftsmanship and diversity. Three concepts that virtually all businesses along the Elandsgracht have in common. Business is good, as its growing clientele is as diverse as its treatments and range of products. 20somethings rub shoulders with octogenarians,  the rich mingle with the less rich,  locals or people from way outside the city limits – they all find their way to the Studio. What matters most to owner Wilfred is to make someone feel better and more confident after a treatment because ultimately, confidence and feeling comfortable give a person true beauty, Wilfred says. It makes perfect sense. You connect with it because that is how you want to be treated. Wilfred employs eight people, all of whom have been trained internally by means of a course that is Studio Stroop’s own. It was devised by Wilfred, who saw this as a great way of spreading his filosophy and creating an unofficial stamp of approval of his Studio and his methods. Besides this shop, he also runs a studio at the very heart of the Dutch broadcasting industry, in Hilversum. Plenty of celebrities pop in there on a regular basis for some treatment or other. All of this together really make any advertising superfluous. The brand speaks for itself by now.

contact

Elandsgracht 85

1016 TR

+3120 4204240

www.studiostroop.nl

Studio Stroop
132

The Soulsister Vitamins

Elandsgracht-Soulsisters

The Elandsgracht was proud and very happy to welcome this pharmacy/ health food store on 15 September 2012. Its name is as intriguing as unusual for a business that specializes in, and differentiates itself with, supplements and so-called superfoods.  But considering the passion that owner Miranda has for her business, as well as her predilection for Motown music, the logic behind the name is quickly established. What’s more, it was her best friend, her soulsister, who convinced Miranda to finally start her own shop. Twenty-three years of experience in her field do not stop this entrepreneur from furthering her knowledge. Not only is she a licensed pharmacist and beauty/health consultant, before long she will also be a licensed ortho-molecular therapist. Three areas of expertise that not only fascinate her, but will greatly help her give sound advice to her customers. She will  just as easily discuss the benefits of a particular toothpaste as she will wax lyrical about sea-weed based products and various so-called superfoods. Rather than explaining these items here, we strongly encourage you to pay this charming shop a visit. Healthy eating is booming business, thanks to growing consumer awareness. All the more reason to obtain solid and easy to understand advice. Get it here, get it now!

contact

Elandsgracht 132

1016 VB

+3120 623 4147

SoulSister