68

Rob Peetoom

Rob Peetoom

This Rob Peetoom hairdresser is one of fourteen nationwide. The imporium has turned the owner’s name into a widely recognised brand name. Fourteen years ago it opened the shop at number 68 where Vincent Langedijk became creative director. Vincent more or less grew up inside the company, having started out as a trainee at age 17.  The company operates by a certain philosophy: a hair cut works if it matches the customer’s personality. It is all about the individual and his or her uniqueness. Especially in this case, the phrase ‘everyone is unique’ is not a paradox, but something to strive for: highlight that uniqueness in everyone. Moreover, the brand has its own academy that trains its future hair stylists. They are then differentiated in Junior Stylists, Stylists and Senior Stylists, ranked according to experience and ability. They have their own price range, so you decide how much you want to spend on your haircut. It is the focus on what suits every individual, the details of each face and the classy environment that make a trip to Rob Peetoom quite an experience.

contact

Elandsgracht 68

1016 TX

+3120 5285722

www.robpeetoom.nl

Rob Peetoom
51

Lijstenmakerij Bel Ami

Elandsgracht-Lijstenmaker Bel Ami

Bel Ami frame makers and all-round art specialistsis unmistakeable by its sheer appearance. You are, by judging the store by it’s storefront, invited to step in and you won’t be disappointed. With its decorative, elegant wooden front panelling Bel Ami has become a very familiar face on the gracht. If anything, that description is almost more a cliche than a surprise, seeing as how the store celebrated its 25th anniversary in 2012. Loved by its regulars, highly spoken of by connaisseurs, its reputation belies the store’s humble interior. Run with a profound love for, and interest in, art, especially art that can be hung on walls. Owner Marieke and her dedicated staff not only frame your prized images, they also restore works of art to their original glory. That takes patience, incredible eye for detail and a custom approach for each painting they work on. It is this specialised, tailored approach that has cemented its reputation.

contact

Elandsgracht 51

1016 TN

+3120 6273432

www.belami.nl

IMG_6032
96

Key Color

Elandsgracht-Key Color

Key Color is the kind of shop you might walk past without a second glance. Which is perfectly understandable, considering its non-flashy exterior. That is not to say however, that what is on the inside is not impressive. Quite the contrary. This fifteen year old business is the result of a man who, having learned the tricks of the photography trade at Kodak, decided to set up shop himself. That way he could put into practice his own ideas about service and customer interaction. Can you call such a thing a gamble when you know this is bound to be a success? People from Belgium and Gemany find their way to Frits’s shop, so the answer to that question seems obvious.  Frits does it all, whether you need quick passport pictures done, or looking for a floor-to-ceiling print of an image you found somewhere, Frits is your man. His clients range from the elderly lady down the street to big multinationals. You can come in here to print off images from a memory card, but Frits won’t let you leave until he’s made sure the images look the best they can – manually correcting them where necessary or desired. Service as it was meant to be.

contact

Elandsgracht 96

1016 VA

+3120 6201418

www.key-color.nl

Key Color
132

The Soulsister Vitamins

Elandsgracht-Soulsisters

The Elandsgracht was proud and very happy to welcome this pharmacy/ health food store on 15 September 2012. Its name is as intriguing as unusual for a business that specializes in, and differentiates itself with, supplements and so-called superfoods.  But considering the passion that owner Miranda has for her business, as well as her predilection for Motown music, the logic behind the name is quickly established. What’s more, it was her best friend, her soulsister, who convinced Miranda to finally start her own shop. Twenty-three years of experience in her field do not stop this entrepreneur from furthering her knowledge. Not only is she a licensed pharmacist and beauty/health consultant, before long she will also be a licensed ortho-molecular therapist. Three areas of expertise that not only fascinate her, but will greatly help her give sound advice to her customers. She will  just as easily discuss the benefits of a particular toothpaste as she will wax lyrical about sea-weed based products and various so-called superfoods. Rather than explaining these items here, we strongly encourage you to pay this charming shop a visit. Healthy eating is booming business, thanks to growing consumer awareness. All the more reason to obtain solid and easy to understand advice. Get it here, get it now!

contact

Elandsgracht 132

1016 VB

+3120 623 4147

SoulSister
12

Galerie Rob Koudijs

Elandsgracht-Rob Koudijs

Owner Rob left one gallery to spread his wings and start his own in 2007. His gallery, named simply and effectively after himself, specialises in modern jewellery. It is partly the result of the experience Rob had built up in his previous gallery and partly the realisation of turning what was already a hobby into a profession. He convinced some of the artists that he already represented to come with him, but had to re-establish himself  by doing the rounds to sign new names to his business. Thanks to his extensive network and his familiarity with the Rietveld Academy, and other such places, this did not take too long. To his surprise and joy, his name and reputation still attracts both the more established artists and the new generation of artists.

contact

Elandsgracht 12

1016 TV

+3120 3318796

www.galerierobkoudijs.nl

Rob Koudijs
57-59

Baskèts

Elandsgracht-Baskets-12

This store that takes its name from the French word for sneakers, opened in April 2012. It focuses on sneakers. Not just trainers, the ones we wear on weekends or holidays preferably until they disintegrate with wear. We’re talking about proper sneakers, from high end brands, and acceptable footwear in most of Amsterdam’s hotspots and on the occasional catwalk. Aside from the familiar brands, this new specialised shoe store also carries the lesser known, more exclusive brands. As a nice extra touch, it also has room for some of the local brands such as Locals AMS. The store interior is exciting in a toned down way, clean and beautiful but not exaggerated or pretentious. Baskèts is owned by Jeffrey Sluijzer and Daan de Greef.

contact

Elandsgracht 57-59

1016 TN

+3120 4284071

www.basketsamsterdam.com

Baskets
296k

Woonbootmuseum

Elandsgracht-Woonbootmuseum

If there is one place in Amsterdam that disproves the old Dutch adage that you have to travel a ways for the best things in life, it is the houseboat-museum, situated alongside the Prinsengracht, at the very beginning of the Elandsgracht. The Hendrika Maria, as the boat is called, is situated in this beautiful location since 1997.  Owner Vincent van Loon got the idea for the museum when he used to live in a houseboat himself and dealt with dozens of curious glances at his home on the water every day. His idea was golden, and visitors numbers have exceeded all Vincent’s expectations. The boat that houses the museum dates back to 1914. It even spent some time at the bottom of the canal during World War Two, to keep the occupying forces from getting their hands on it. The museum offers a unique perspective on living on the water as well as, through the small windows, on the Elandsgracht and the Prinsengracht.

contact

Prinsengracht 296k

1016 HW

+3120 4270750

www.houseboatmuseum.nl

Woobootmuseum
65

Hollywood Mark Tattoo

Elandsgracht-Hollywood Mark kopie

Hollywood Mark Tattoo was established on the Elandsgracht in 2007, but owner Mark had by then already lived in The Netherlands for fifteen years. The discussion of fate vs coincidence is not one to be had here, but one cannot escape the notion Mark was destined to do what he does, and to end up right here. Mark was spotted in Los Angeles in the 1990s by Dutch tattoo legend Henk Schiffmacher, who was suitably impressed by the young artist’s work. So much so that he extended an invitation to join him as an apprentice. Mark jumped at the opportunity and quickly made a name for himself, soaking up the knowledge and skills that are now building and expanding Mark’s own reputation. Moreover, it is in Amsterdam that he met the love of his life. Mark runs a small yet very dedicated business, where no work of art leaves the shop without his own seal of approval. He has tattooed some of the biggest names in both Dutch and worldwide showbusiness, but is very discreet about all of that. He much prefers his work and that of his fellow tattoo artist, speak for themselves. Whether you are looking to get inked, or just want to see where vision and drive can get you, if you are looking for undiluted inspiration, come visit this place.

contact

Elandsgracht 65

1016 TP

+3120 4284860

www.hollywoodmark.com

Hollywood Mark
108

Balthazar’s keuken

Balthazar's Keuken

Balthazar’s Keuken is located in an old smithy. The atmosphere inside is decidely French. The inviting interior is humble and modest, but belies a very good cuisine indeed. Catering for two shifts each evening, the chef decides the menu, leaving the customer to choose between meat or fish for a main course. With the advent of the internet as a public forum, amateur critics were given an arena to vent their often not-too-subtle opinions from the safe, anonymous confines of their own living room. In that regard, it could be considered no small miracle that any negative notes about this place are very, very hard to come by indeed. Then again, it should not be considered a miracle at all if you execute a restaurant concept as well as owners Alain Parry and Karin Gaasterland did here. The success of Balthazar’s Keuken can, and should therefore be considered purely the result of fresh ingredients such as originality, hard work, attention to detail and caring about their customers.  Add to that the consistenly very high standard of food that is produced in this kitchen, and, as many other businesses along the Elandsgracht demonstrate every day: quality always prevails. Opened only on Wednesdays, Thursdays, Fridays and Saturdays, reserving your table in time is highly recommended –  more often than not, this place is fully booked.

contact

Elandsgracht 108

1016 VA

+3120 4202114

www.balthazarskeuken.nl

Balthazar's Keuken
142

Vroom & Nobbe

Vroom & Nobbe

Vroom & Nobbe optician is a business that has been handed down to the second generation of the Nobbe family. They are currently starting to prepare the next generation to take over in due course. The shop at number 142 has graced the Elandsgracht since 1947, so a remarkable 65th birthday is celebrated in 2012. All this time, it has never delivered anything less than “five star service”, as current owner, and nephew to the founder, explains. In turn, he has trained his son and daughter in the business, whereby the relevance and importance of true craftsmanship and specialism are accentuated.After all, it’s these aspects that differentiates Vroom & Nobbe from its competitors. But the shop has more aces up its sleeves. It visits people at home to bring its services to their doorstep, and does all the polishing, grinding and measurements by hand. That is not to say it shies away from technological advances: it has a feature on its website whereby you can see what different frames look like on your own face. Whether you need new glasses, lenses or nothing of the sort – this is a shop to treasure.

contact

Elandsgracht 142

1016 VC

+3120 6239783

www.vroomennobbe.nl

Vroom & Nobbe