96

Key Color

Elandsgracht-Key Color

Key Color is the kind of shop you might walk past without a second glance. Which is perfectly understandable, considering its non-flashy exterior. That is not to say however, that what is on the inside is not impressive. Quite the contrary. This fifteen year old business is the result of a man who, having learned the tricks of the photography trade at Kodak, decided to set up shop himself. That way he could put into practice his own ideas about service and customer interaction. Can you call such a thing a gamble when you know this is bound to be a success? People from Belgium and Gemany find their way to Frits’s shop, so the answer to that question seems obvious.  Frits does it all, whether you need quick passport pictures done, or looking for a floor-to-ceiling print of an image you found somewhere, Frits is your man. His clients range from the elderly lady down the street to big multinationals. You can come in here to print off images from a memory card, but Frits won’t let you leave until he’s made sure the images look the best they can – manually correcting them where necessary or desired. Service as it was meant to be.

contact

Elandsgracht 96

1016 VA

+3120 6201418

www.key-color.nl

Key Color
3

Coffeeshop Johnny

Elandsgracht-Coffeeshop Johnny

Johnny, the owner of the coffeeshop that bears his name, started his career peddling fresh vegetables on markets around the city.  Until he decided one day to go into business for himself. Fast forward twenty-odd years and this place still exists. The interior is small but tidy and organised and a faint, sweet smell lingers in the air. It has a separate, closed off smoking area, installed to comply with the latest regulations on smoking in public places. Johnny found the location at Elandsgracht 3 through the same grapevine Marvin Gaye used to sing about. Once he obtained the necessary permits, Johnny opened its doors and after a short warm up period, the business started doing well. Celebrities like the Ramones and several American movie actors have walked through the doors here, looking for a Dutch treat, shall we say. The closure of numerous coffeeshops around Amsterdam obviously did not hurt Johnny and despite ever stricter regulations, this is one coffeeshop that isn’t about to roll over and play dead.

contact

Elandsgracht 3

1016 TM

+3120 6383984

www.coffeeshopjohnny.nl

Coffeeshop Johnny
105

Baobab

Elandsgracht-Baoab

You have your restaurants, your clothing stores, your dry cleaning businesses, you name it, it is all to be found on the Elandsgracht. And then there is Baobab. A shop that is truly in a league of its own. An oasis in the lively gracht that hasn’t been a “gracht” since about a century. Step inside this place and it’s like you stepped into a Bedouin’s tent in a sandy place that still knows the meaning of summer. Owner Thea started her business in the 1960s, as a hobby. She and Baobab have grown up together on the Elandsgracht, as have her customers who first walked in as twenty somethings and have kept coming back as they became parents or even grandparents. Handmade jewellery, crafted ornaments, decorations, pieces of art, pottery, this store carries it all, from all the different continents. And there’s even more in the basement, which one imagines is what Ali Baba’s treasure cove may have looked like. By all means come in for a visit. Just make sure to take your time to marvel at all the amazing artifacts on offer.

contact

Elandsgracht 105

1016 TT

+3120 6268398

www.baobab-aziatica.nl

Baobab
78

Arnold Cornelis Banketbakkerij

Elandsgracht-Arnold Cornelis

Who does not love a place where you can catch up with that neighbour you haven’t spoken in a while, in a shop that not only looks amazing, but smells irresistable? If you answer that with a clever “I”, you obviously have not vistited Arnold Cornelis at number 78. And we in turn will strongly encourage you to do so. Because  it really is a treat. Take a load off, have some coffee to go with one of their mouthwatering treats and your day just got even better than it already was. Joke is one of the driving forces behind the store and can be found behind the counter every day, with an easy smile and a pleasant demeanor. 28 Years and counting has she done this. It’s the regulars that keep coming back for more that has her still loving her work. Arnold Cornelis make and bake all their goods at the very first location they opened: on the van Baerlestraat. So do not expect artificial ingredients, wrapped in mass-produced cakes and tartlets. Do expect the sweet taste of fine patisserie, made with pride.

contact

Elandsgracht 78

1016 TZ

+3120 6258585

www.cornelis.nl

Arnold Cornelis
60

Tenue de Nîmes

ReneEnMennoPortret1

Talk about your not-so standard success story. Ask any economist, businessperson or other so-called expert what the prognosis woud be for a denim boutique that was to open its doors right on the eve of the biggest global economic meltdown since the early 1930s and their smirks and laughter would probably be heard all over town.  Which, Tenue de Nimes have proven, is precisely why one should at all times not be distracted by outside voices and only listen to their own conviction. Nearly four years on, and the place is even more flourishing, original, vibrant and just lovely to spend some time and money in, than it was in November 2008. They have gained massive momentum in real life, but also huge support online, thanks to their passionate blogs, special events, collaborations with the biggest brands in not just denim history but in the clothing industry in general. Eye for detail, for authenticity, knowledge of history and the classics, and service is what started the word of mouth and made so many people fall in love with this treasure on the Elandsgracht.

contact

Elandsgracht 60

1016 TX Amsterdam

+3120 3204012

www.tenuedenimes.com

Tenue_de_Nimes01
68

Rob Peetoom

Rob Peetoom

This Rob Peetoom hairdresser is one of fourteen nationwide. The imporium has turned the owner’s name into a widely recognised brand name. Fourteen years ago it opened the shop at number 68 where Vincent Langedijk became creative director. Vincent more or less grew up inside the company, having started out as a trainee at age 17.  The company operates by a certain philosophy: a hair cut works if it matches the customer’s personality. It is all about the individual and his or her uniqueness. Especially in this case, the phrase ‘everyone is unique’ is not a paradox, but something to strive for: highlight that uniqueness in everyone. Moreover, the brand has its own academy that trains its future hair stylists. They are then differentiated in Junior Stylists, Stylists and Senior Stylists, ranked according to experience and ability. They have their own price range, so you decide how much you want to spend on your haircut. It is the focus on what suits every individual, the details of each face and the classy environment that make a trip to Rob Peetoom quite an experience.

contact

Elandsgracht 68

1016 TX

+3120 5285722

www.robpeetoom.nl

Rob Peetoom
148

Hair Look Haarmode

Elandsgracht-Hairlook

Hair Look can rightly be labeled one of the cornerstones of the Elandsgracht since it has been part of it, on the far corner, for more then thirty years. Peter, the owner, is so down to earth about it that you’d almost forget how remarkable an achievement it is. Plotting his own course and staying well away from expansion is the explanation he offers for this success. The only service he added is a fish massage whereby dozens of tiny Kangal fish give your feet a peeling treatment. The salon is small – almost too small, one might think- but it fits six seats and the atmosphere is never less than relaxed and fun. Service is key to this business and it shows: literally everyone can walk in here without appointment for a haircut. Plus should you have to wait, there are laptops you can kill time with. An unexpected and fairly unique bit of extra service. You might say this business was cut out for the Elandsgracht.

contact

Elandsgracht 148

1016 VC

+3120 6272954

www.hairlook.nl

Hair Look
142

Vroom & Nobbe

Vroom & Nobbe

Vroom & Nobbe optician is a business that has been handed down to the second generation of the Nobbe family. They are currently starting to prepare the next generation to take over in due course. The shop at number 142 has graced the Elandsgracht since 1947, so a remarkable 65th birthday is celebrated in 2012. All this time, it has never delivered anything less than “five star service”, as current owner, and nephew to the founder, explains. In turn, he has trained his son and daughter in the business, whereby the relevance and importance of true craftsmanship and specialism are accentuated.After all, it’s these aspects that differentiates Vroom & Nobbe from its competitors. But the shop has more aces up its sleeves. It visits people at home to bring its services to their doorstep, and does all the polishing, grinding and measurements by hand. That is not to say it shies away from technological advances: it has a feature on its website whereby you can see what different frames look like on your own face. Whether you need new glasses, lenses or nothing of the sort – this is a shop to treasure.

contact

Elandsgracht 142

1016 VC

+3120 6239783

www.vroomennobbe.nl

Vroom & Nobbe
118

EkoPlaza

Elandsgracht-Ekoplaza

Nr 118 used to be a car dealer slash gas stop. One of those nice old-fashioned ones, typically seen in small villages, with one or two rusty gas pumps out front. Just like the space the new Antique Center across the street is now based in, this place is amazingly big too. This kind of space really is only suitable for one other purpose: a supermarket. So, that’s what Ekoplaza, the supermarket that exclusively sells organic food, turned it into. The beauty of Ekoplaza is that it did not try to cram as much products in there as possible. Instead, wide aisles make for convenient and easy navigating your way around. And still their range of products is virtually endless. From liquorish to soap, you name it, Ekoplaza carries it. Storemanager Ronald has run this supermarket since 2013. Ekoplaza is on the move with over 50 Ekoplaza’s across the country, proving that buying organic is not just another fad – it’s another lifestyle.

contact

Elandsgracht 118

1016 VB

+3120 4124696

www.ekoplaza.nl

EkoPlaza
38

HP Horlogerie

Elandsgracht-HP Horlogerie

HP Horlogerie is one of the true jewels on the Elandsgracht. Especially for the connoisseurs and fans of beautiful watches, who know what they’re after and are aware of how hard to find some watches can be. Leave it to founder and owner Henk to find such rarities. Back in 1990, having already spent several years plying his trade selling his goods at markets right here in Amsterdam, Henk decided to set up a shop in antique furniture. As the space at Elandsgracht 38 became available, Henk didn’t need to think twice. His business did well, but even so, after the better part of a decade, Henk performed an experiment by putting a rare and beautiful watch in the display window. It sold within days. He repeated this several times and then decided to focus on watches exclusively. Another decade on and his reputation – and therefore his business- is flourishing. He is a welcome presence on both internet for a and watch fairs around Europe. His excellent service and range of watches make him a favourite among many returning customers. The shop window and the shop itself are a sight to behold. Come witness for yourself, whether you can barely afford the small dial on a Rolex, or intend to purchase a Breitling from the early 20th century, it never hurts to look.

contact

Elandsgracht 38

1016 TW

+3120 6225993

www.hp-horlogerie.nl

HP Horlogerie