116a

Siem van der Gragt

Elandsgracht-Siem van der Gragt

This bio-butcher’s has barely reached middle age, a respectable fourty six years old in 2012, but in a bustling city, specialising in what is still a niche market, that is quite an achievement. The bio-market may still be niche, but owner Niek does see the demand for biological meat grow. Niek inherited the artisanal approach to this profession from his dad Siem, the name that still adorns the front of the shop.  Siem was the co-founder of the ISC ( International Free range meat Control organisation). The traditional approach and work methods is also reflected in the pleasant interior. It is of course, spotless, but it has a hint of authenticity about it, with decorated woodwork, and some stained glass details. The customer truly is king here, as Niek says. Interaction with his customers, and their satisfaction with his productts, is all inherentin Niek’s dedication to his profession. And there is not a  recession or an out-of -commission bridge that will change that.

contact

Elandsgracht 116a

1016 VB

+3120 6234387

www.siemvandergragt.nl

Siem van der Gragt (4 of 6)
13

Albert Heijn

Elandsgracht-Albert Heijn

The Lindemans may rightly be monickered an entrepreneurial tribe. Dozens of family members are entrepreneurs, most of them in some way or form in the Albert Heijn concern. This giant supermarket chain allows people like Lindeman a lot of leeway to personalise their business, and so they did. Having started back in the day, that is in the latter half of the 19th century, thankyouverymuch, as a wholesale grocer, on the corner of Hazenstraat and Elandsgracht, the Lindeman family and their branch of Albert Heijn breathe new life into the somewhat dusty cliche of being the pillar of the community on the gracht. Something not lightly earned, and something they themselves would be proud of, although their modesty would strongly reject any such praise. Its sucess is such that family members help out daily, and that sometimes even includes manning a cash register, or assisting a new kid with re-stocking (another effect of its popularity, re-stocking appears to take place around the clock, every day of every week).

contact

Elandsgracht 13

1016 TM

+3120 6236574

www.ah.nl

IMG_6107
130

Burgermeester

Elandsgracht-Burgermeester

Burgermeester is a play on words, on the one hand it means as much as mayor, but can also be interpreted as burger master. Try one off its menu and you will agree. Yes you will.  Really. The concept was the result of a five minute brainstorm among three friends. They were all itching to start an eaterie of their own and came up with what they considered crucial elements, that also differentiated them from the competition – lift them from ‘just another burger joint’ to ‘holy cow, this just blew my tastebuds away’. The beef is sourced from Blonde D’Aquitaine cows from the Palmesteyn estate in the Betuwe region. Burgermeester is about full flavours, straightforward recipes and ingredients that are brought in fresh, daily. Manager Joris, who also lives at the Elandsgracht, adds a personal touch. Don’t wait any longer, try this place for yourself.

contact

Elandsgracht 130

1016 VB

0900 2874377

www.burgermeester.eu

Burgermeester
142

Vroom & Nobbe

Vroom & Nobbe

Vroom & Nobbe optician is a business that has been handed down to the second generation of the Nobbe family. They are currently starting to prepare the next generation to take over in due course. The shop at number 142 has graced the Elandsgracht since 1947, so a remarkable 65th birthday is celebrated in 2012. All this time, it has never delivered anything less than “five star service”, as current owner, and nephew to the founder, explains. In turn, he has trained his son and daughter in the business, whereby the relevance and importance of true craftsmanship and specialism are accentuated.After all, it’s these aspects that differentiates Vroom & Nobbe from its competitors. But the shop has more aces up its sleeves. It visits people at home to bring its services to their doorstep, and does all the polishing, grinding and measurements by hand. That is not to say it shies away from technological advances: it has a feature on its website whereby you can see what different frames look like on your own face. Whether you need new glasses, lenses or nothing of the sort – this is a shop to treasure.

contact

Elandsgracht 142

1016 VC

+3120 6239783

www.vroomennobbe.nl

Vroom & Nobbe
65

Wasserette De Eland

Elandsgracht-Wasserete De Eland

Sinds 1965, this quiet little business has made quite a name for itself. Over the years it has shown something that is not as common in small business anymore as one would expect or hope: it is reliable. Plain and simple. It cleans your clothes, carpets or even leather and suede items and will even collect and deliver. It has moved to Hazenstraat 65 early in 2012, but considering its track record and, well, the name, we still consider it part of the Elandsgracht. The laundromat’s interior may occasionally look like fifteen closets full of clothes exploded, there is definitely a method to the apparent madness. The owner, Coert, works almost round the clock and does it with a smile and a kind word for everyone who walks into his place. His trusted two assistants are equally dependable and are always in for a quick joke or anecdote about the neighbourhood. Being made to feel like a regular and walking home with a mountain of fresh clean clothes never fails to put a smile on your face.

contact

Hazenstraat 65

1016 SN

+3120 6250731

Wasserette De Eland
61A

Kwik Fix Massage

Kwik Fix 002

Kwik Fix Massage is located at Elandsgracht number 61 A and has been for many years. It has been run by Chinese entrepreneurs ever since it first opened its doors. In August 2012, Alice took over and she immediately made an impact, turning the business into a highly praised and respectable massage parlor. What draws people in and keeps them coming back is the combination of expertise and a modest, polite atmosphere. As a result, Kwik Fix’s  service and attitude speak louder and clearer than any expensive advertising campaign. Unlike the reputation that comes with so many massage parlors that litter Amsterdam lately, Kwik Fix prides itself on essentials such as hygiene, modesty, meditative quietness and sobriety. The highly trained, polite staff  who are multi-lingual to boot, are all experts in traditional Chinese massage. They will do their utmost to have you walk out the door feeling refreshed and as relaxed as can be.  With its door open seven days a week, from noon until 10pm, it caters to even the busiest of schedules.

contact

Elandsgracht 61A

1016 TP

+3120 3201213

www.kwikfixmassage.nl

Kwik Fix 006
93

Engels Verfspeciaalzaak

Engels

Engels Verf is another prime example of an  entrepreneur who has staked his claim on the Elandsgracht almost fourty years ago and has weathered recessions, extensive road works, and more discerning customers. This business focuses strictly on paint and its direct accessories – a rarity in the industry as owner Rolf points out. Especially in these days were businesses are often forced to diversify. Rolf, sole remaining  member of his family in the business after his father handed over the reins, regularly attends workshops and courses to keep his knowledge up to date. His personnel is strongly encouraged to do likewise. Seeing as how each and everyone of them has been with the company for seven years or longer, that is not considered a downside. Quite to the contrary – Engels Verf is a business known as an expert and a specialist. To earn that is one thing. To hold on to those credentials is quite another. The store has been refurbished, to see the business through the next 40 years.

contact

Elandsgracht 93

1016 TS

+3120 6263030

www.verfspeciaalzaak.nl

17012013 - Engels Verspeciaalzaken (1)
85

Studio Stroop

Elandsgracht-Studio Stroop

Studio Stroop is all about passion, craftsmanship and diversity. Three concepts that virtually all businesses along the Elandsgracht have in common. Business is good, as its growing clientele is as diverse as its treatments and range of products. 20somethings rub shoulders with octogenarians,  the rich mingle with the less rich,  locals or people from way outside the city limits – they all find their way to the Studio. What matters most to owner Wilfred is to make someone feel better and more confident after a treatment because ultimately, confidence and feeling comfortable give a person true beauty, Wilfred says. It makes perfect sense. You connect with it because that is how you want to be treated. Wilfred employs eight people, all of whom have been trained internally by means of a course that is Studio Stroop’s own. It was devised by Wilfred, who saw this as a great way of spreading his filosophy and creating an unofficial stamp of approval of his Studio and his methods. Besides this shop, he also runs a studio at the very heart of the Dutch broadcasting industry, in Hilversum. Plenty of celebrities pop in there on a regular basis for some treatment or other. All of this together really make any advertising superfluous. The brand speaks for itself by now.

contact

Elandsgracht 85

1016 TR

+3120 4204240

www.studiostroop.nl

Studio Stroop
98

Smit-Cruyff Sportspecialisten

Elandsgracht-Smit-Cruijff

Smit-Cruyff is the sportswear store of Amsterdam. First of all there is the obvious connection to one of the world’s legends of football (Johan Cruyff’s brother was a co-founder). This store opened its doors in 1940 and, as a result, has beaten a world war, recessions, depressions, you name it, only to come out victorious. What’s in a name, as a famous bard once wrote. Besides this, or maybe because of its spreading reputation, global sports brands like Puma and Nike were launched in The Netherlands via this very store. Yes, you read that right. The two current owners, Guno Reingoud and Robbie van der Straeten are now both in their fifties, and took over the business in 1998. These guys know every nook and cranny of the store, since they were working here  as assistants when they were teens, admiring the action photo’s and newspaper clippings that decorate the wall when they were teenagers. Needless to say this store holds a special place in their hearts, as does the gracht they are located on. For many Amsterdammers, Elandsgracht is synonymous with Smit-Cruyff. Here is to the next 70 years.

contact

Elandsgracht 98

1016 VA

+3120 6231735

www.smit-cruyff.nl

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18

ETOS

Elandsgracht-Etos

This  garage-turned-pharmacy was a welcome addition to the gracht when it got here in 2006 and has proven one of those places that people like coming back to. You listen to general manager Conny and it all sounds so straightforward: it is all about product knowledge and honesty. Her personnel is supposed to know what they’re talking about if they are to offer reliable advice to their customers. The fact that they get to try all new products is not only a great way of achieving this, the staff take great pleasure in it, too. Their modest yet professional attitudes make Etos a great place to wander around in. Browse at your leisure without feeling accosted by pushy people looking for a quick sale. The Etos employees had rather they gave you good advice without selling you something then making you buy something that does not really benefit you. Result: a steadily growing number of regulars as well as new customers. Common sense is good business.

contact

Elandsgracht 18

1016 TW

+3120 4289008

www.etos.nl

Etos