38

HP Horlogerie

Elandsgracht-HP Horlogerie

HP Horlogerie is one of the true jewels on the Elandsgracht. Especially for the connoisseurs and fans of beautiful watches, who know what they’re after and are aware of how hard to find some watches can be. Leave it to founder and owner Henk to find such rarities. Back in 1990, having already spent several years plying his trade selling his goods at markets right here in Amsterdam, Henk decided to set up a shop in antique furniture. As the space at Elandsgracht 38 became available, Henk didn’t need to think twice. His business did well, but even so, after the better part of a decade, Henk performed an experiment by putting a rare and beautiful watch in the display window. It sold within days. He repeated this several times and then decided to focus on watches exclusively. Another decade on and his reputation – and therefore his business- is flourishing. He is a welcome presence on both internet for a and watch fairs around Europe. His excellent service and range of watches make him a favourite among many returning customers. The shop window and the shop itself are a sight to behold. Come witness for yourself, whether you can barely afford the small dial on a Rolex, or intend to purchase a Breitling from the early 20th century, it never hurts to look.

contact

Elandsgracht 38

1016 TW

+3120 6225993

www.hp-horlogerie.nl

HP Horlogerie
18

ETOS

Elandsgracht-Etos

This  garage-turned-pharmacy was a welcome addition to the gracht when it got here in 2006 and has proven one of those places that people like coming back to. You listen to general manager Conny and it all sounds so straightforward: it is all about product knowledge and honesty. Her personnel is supposed to know what they’re talking about if they are to offer reliable advice to their customers. The fact that they get to try all new products is not only a great way of achieving this, the staff take great pleasure in it, too. Their modest yet professional attitudes make Etos a great place to wander around in. Browse at your leisure without feeling accosted by pushy people looking for a quick sale. The Etos employees had rather they gave you good advice without selling you something then making you buy something that does not really benefit you. Result: a steadily growing number of regulars as well as new customers. Common sense is good business.

contact

Elandsgracht 18

1016 TW

+3120 4289008

www.etos.nl

Etos
68

Rob Peetoom

Rob Peetoom

This Rob Peetoom hairdresser is one of fourteen nationwide. The imporium has turned the owner’s name into a widely recognised brand name. Fourteen years ago it opened the shop at number 68 where Vincent Langedijk became creative director. Vincent more or less grew up inside the company, having started out as a trainee at age 17.  The company operates by a certain philosophy: a hair cut works if it matches the customer’s personality. It is all about the individual and his or her uniqueness. Especially in this case, the phrase ‘everyone is unique’ is not a paradox, but something to strive for: highlight that uniqueness in everyone. Moreover, the brand has its own academy that trains its future hair stylists. They are then differentiated in Junior Stylists, Stylists and Senior Stylists, ranked according to experience and ability. They have their own price range, so you decide how much you want to spend on your haircut. It is the focus on what suits every individual, the details of each face and the classy environment that make a trip to Rob Peetoom quite an experience.

contact

Elandsgracht 68

1016 TX

+3120 5285722

www.robpeetoom.nl

Rob Peetoom
116a

Siem van der Gragt

Elandsgracht-Siem van der Gragt

This bio-butcher’s has barely reached middle age, a respectable fourty six years old in 2012, but in a bustling city, specialising in what is still a niche market, that is quite an achievement. The bio-market may still be niche, but owner Niek does see the demand for biological meat grow. Niek inherited the artisanal approach to this profession from his dad Siem, the name that still adorns the front of the shop.  Siem was the co-founder of the ISC ( International Free range meat Control organisation). The traditional approach and work methods is also reflected in the pleasant interior. It is of course, spotless, but it has a hint of authenticity about it, with decorated woodwork, and some stained glass details. The customer truly is king here, as Niek says. Interaction with his customers, and their satisfaction with his productts, is all inherentin Niek’s dedication to his profession. And there is not a  recession or an out-of -commission bridge that will change that.

contact

Elandsgracht 116a

1016 VB

+3120 6234387

www.siemvandergragt.nl

Siem van der Gragt (4 of 6)
43

H.J. van de Kerkhof

Elandsgracht-HJ Van de Kerkhof

This blink-and-you’ll-miss-it shop has a rather contrasting reputation. The specialist bar none in decorative elements ranging from borders and trimmings,  through to ropes and laces has become a bit of a legend since it opened for business in 1938. Among its regulars, van de Kerkhof proudly counts the National Ballet Palace het Loo and the Dutch Opera Foundation. How’s that for some casual name dropping? The grandfather of current owner Manuelle originally established the business on the Wolvenstraat, on the other side of the bridge across the Prinsengracht.  The shop only moved to the Elandsgracht in 2010 and was in time handed down to the son, who in time handed the shop down to Manuella, who continues expanding the shop’s service and reputation. Step inside this place and you do actually feel as if you stepped into a different dimension. Such warmth and lovely colours meet your senses here that you walk around in amazement for a while.

contact

Elandsgracht 43

1016 TN

+3120 6234084

www.kerkhofpassementen.com

HJ van de Kerkhof
132

The Soulsister Vitamins

Elandsgracht-Soulsisters

The Elandsgracht was proud and very happy to welcome this pharmacy/ health food store on 15 September 2012. Its name is as intriguing as unusual for a business that specializes in, and differentiates itself with, supplements and so-called superfoods.  But considering the passion that owner Miranda has for her business, as well as her predilection for Motown music, the logic behind the name is quickly established. What’s more, it was her best friend, her soulsister, who convinced Miranda to finally start her own shop. Twenty-three years of experience in her field do not stop this entrepreneur from furthering her knowledge. Not only is she a licensed pharmacist and beauty/health consultant, before long she will also be a licensed ortho-molecular therapist. Three areas of expertise that not only fascinate her, but will greatly help her give sound advice to her customers. She will  just as easily discuss the benefits of a particular toothpaste as she will wax lyrical about sea-weed based products and various so-called superfoods. Rather than explaining these items here, we strongly encourage you to pay this charming shop a visit. Healthy eating is booming business, thanks to growing consumer awareness. All the more reason to obtain solid and easy to understand advice. Get it here, get it now!

contact

Elandsgracht 132

1016 VB

+3120 623 4147

SoulSister
78

Arnold Cornelis Banketbakkerij

Elandsgracht-Arnold Cornelis

Who does not love a place where you can catch up with that neighbour you haven’t spoken in a while, in a shop that not only looks amazing, but smells irresistable? If you answer that with a clever “I”, you obviously have not vistited Arnold Cornelis at number 78. And we in turn will strongly encourage you to do so. Because  it really is a treat. Take a load off, have some coffee to go with one of their mouthwatering treats and your day just got even better than it already was. Joke is one of the driving forces behind the store and can be found behind the counter every day, with an easy smile and a pleasant demeanor. 28 Years and counting has she done this. It’s the regulars that keep coming back for more that has her still loving her work. Arnold Cornelis make and bake all their goods at the very first location they opened: on the van Baerlestraat. So do not expect artificial ingredients, wrapped in mass-produced cakes and tartlets. Do expect the sweet taste of fine patisserie, made with pride.

contact

Elandsgracht 78

1016 TZ

+3120 6258585

www.cornelis.nl

Arnold Cornelis
98

Smit-Cruyff Sportspecialisten

Elandsgracht-Smit-Cruijff

Smit-Cruyff is the sportswear store of Amsterdam. First of all there is the obvious connection to one of the world’s legends of football (Johan Cruyff’s brother was a co-founder). This store opened its doors in 1940 and, as a result, has beaten a world war, recessions, depressions, you name it, only to come out victorious. What’s in a name, as a famous bard once wrote. Besides this, or maybe because of its spreading reputation, global sports brands like Puma and Nike were launched in The Netherlands via this very store. Yes, you read that right. The two current owners, Guno Reingoud and Robbie van der Straeten are now both in their fifties, and took over the business in 1998. These guys know every nook and cranny of the store, since they were working here  as assistants when they were teens, admiring the action photo’s and newspaper clippings that decorate the wall when they were teenagers. Needless to say this store holds a special place in their hearts, as does the gracht they are located on. For many Amsterdammers, Elandsgracht is synonymous with Smit-Cruyff. Here is to the next 70 years.

contact

Elandsgracht 98

1016 VA

+3120 6231735

www.smit-cruyff.nl

IMG_6047
57-59

Baskèts

Elandsgracht-Baskets-12

This store that takes its name from the French word for sneakers, opened in April 2012. It focuses on sneakers. Not just trainers, the ones we wear on weekends or holidays preferably until they disintegrate with wear. We’re talking about proper sneakers, from high end brands, and acceptable footwear in most of Amsterdam’s hotspots and on the occasional catwalk. Aside from the familiar brands, this new specialised shoe store also carries the lesser known, more exclusive brands. As a nice extra touch, it also has room for some of the local brands such as Locals AMS. The store interior is exciting in a toned down way, clean and beautiful but not exaggerated or pretentious. Baskèts is owned by Jeffrey Sluijzer and Daan de Greef.

contact

Elandsgracht 57-59

1016 TN

+3120 4284071

www.basketsamsterdam.com

Baskets
110

Rijwielhandel Comman

Elandsgracht-Comman

Owner Stef Comman is a third generation bicycle repairman. Both his grandfather and his father were in the business before him. As a teenager, Stef never really fancied a career fixing bikes. Until he started lending a hand in the shop on busy days.  His dad, not about to have his own son as his apprentice, sent Stef to some of the biggest names in the business to learn the trade. Once he was qualified, Stef went to work for his dad, and now, nearly twenty years on, Stef runs the place, with a passion and interest he’d not imagined possible as a young lad. He welcomes his customers with a joke and friendly banter, but as everyone who steps into his shop soon finds out, the advice he offers is never less than sound, honest and professional. Talk to him for more than five minutes and it becomes clear this man loves what he does. And as he witnessed the biggest brands in the business starting to use inferior materials on their bikes in a desparate attempt to survive the economic downturn, he grew frustrated but also determined not to go along with that. So he started a brand in his own name: superior materials, amazing design, and best of all: manufactured locally, Stef Comman has virtually guaranteed his name and survival. He will not bike gently into the night, that much is certain.

contact

Elandsgracht 110

1016 VA

+3120 6248956

www.commanfietsen.nl

Fietsenmaker Comman 005