8

Gr8acht

Elandsgracht-Gr8cht

You know the kind of store where you wander past, you, stop, walk back feeling unexplicably intrigued and just go in to explore? Right, well, new addition Gr8cht is exactly this kind of shop and that alone makes it a wonderful addition to the Elandsgracht. It opened for business in April 2012, when entrepreneur Jos decided on the location here. The things on display make you happy just by looking at them, so presumably even happier by buying them. Which is precisely how Jos, owner of the place, decides her inventory: she bases her decision on what to sell on what she likes. And it does not take an expensive marketing guru to state that it’s a lot easier -and more fun- to sell things that you are excited about. The products she sells range from clothing, scented candles and soap to sturdy yet elegant dining tables and delicate interior decorations. Another lovely thing about this shop – you can spend a little or a lot, depending on your taste and budget.

contact

Elandsgracht 8

1016 TV

+3120 6257717

www.gr8acht.nl

Gr8acht
93

Engels Verfspeciaalzaak

Engels

Engels Verf is another prime example of an  entrepreneur who has staked his claim on the Elandsgracht almost fourty years ago and has weathered recessions, extensive road works, and more discerning customers. This business focuses strictly on paint and its direct accessories – a rarity in the industry as owner Rolf points out. Especially in these days were businesses are often forced to diversify. Rolf, sole remaining  member of his family in the business after his father handed over the reins, regularly attends workshops and courses to keep his knowledge up to date. His personnel is strongly encouraged to do likewise. Seeing as how each and everyone of them has been with the company for seven years or longer, that is not considered a downside. Quite to the contrary – Engels Verf is a business known as an expert and a specialist. To earn that is one thing. To hold on to those credentials is quite another. The store has been refurbished, to see the business through the next 40 years.

contact

Elandsgracht 93

1016 TS

+3120 6263030

www.verfspeciaalzaak.nl

17012013 - Engels Verspeciaalzaken (1)
85

Studio Stroop

Elandsgracht-Studio Stroop

Studio Stroop is all about passion, craftsmanship and diversity. Three concepts that virtually all businesses along the Elandsgracht have in common. Business is good, as its growing clientele is as diverse as its treatments and range of products. 20somethings rub shoulders with octogenarians,  the rich mingle with the less rich,  locals or people from way outside the city limits – they all find their way to the Studio. What matters most to owner Wilfred is to make someone feel better and more confident after a treatment because ultimately, confidence and feeling comfortable give a person true beauty, Wilfred says. It makes perfect sense. You connect with it because that is how you want to be treated. Wilfred employs eight people, all of whom have been trained internally by means of a course that is Studio Stroop’s own. It was devised by Wilfred, who saw this as a great way of spreading his filosophy and creating an unofficial stamp of approval of his Studio and his methods. Besides this shop, he also runs a studio at the very heart of the Dutch broadcasting industry, in Hilversum. Plenty of celebrities pop in there on a regular basis for some treatment or other. All of this together really make any advertising superfluous. The brand speaks for itself by now.

contact

Elandsgracht 85

1016 TR

+3120 4204240

www.studiostroop.nl

Studio Stroop
18

ETOS

Elandsgracht-Etos

This  garage-turned-pharmacy was a welcome addition to the gracht when it got here in 2006 and has proven one of those places that people like coming back to. You listen to general manager Conny and it all sounds so straightforward: it is all about product knowledge and honesty. Her personnel is supposed to know what they’re talking about if they are to offer reliable advice to their customers. The fact that they get to try all new products is not only a great way of achieving this, the staff take great pleasure in it, too. Their modest yet professional attitudes make Etos a great place to wander around in. Browse at your leisure without feeling accosted by pushy people looking for a quick sale. The Etos employees had rather they gave you good advice without selling you something then making you buy something that does not really benefit you. Result: a steadily growing number of regulars as well as new customers. Common sense is good business.

contact

Elandsgracht 18

1016 TW

+3120 4289008

www.etos.nl

Etos
96

Key Color

Elandsgracht-Key Color

Key Color is the kind of shop you might walk past without a second glance. Which is perfectly understandable, considering its non-flashy exterior. That is not to say however, that what is on the inside is not impressive. Quite the contrary. This fifteen year old business is the result of a man who, having learned the tricks of the photography trade at Kodak, decided to set up shop himself. That way he could put into practice his own ideas about service and customer interaction. Can you call such a thing a gamble when you know this is bound to be a success? People from Belgium and Gemany find their way to Frits’s shop, so the answer to that question seems obvious.  Frits does it all, whether you need quick passport pictures done, or looking for a floor-to-ceiling print of an image you found somewhere, Frits is your man. His clients range from the elderly lady down the street to big multinationals. You can come in here to print off images from a memory card, but Frits won’t let you leave until he’s made sure the images look the best they can – manually correcting them where necessary or desired. Service as it was meant to be.

contact

Elandsgracht 96

1016 VA

+3120 6201418

www.key-color.nl

Key Color
105

Baobab

Elandsgracht-Baoab

You have your restaurants, your clothing stores, your dry cleaning businesses, you name it, it is all to be found on the Elandsgracht. And then there is Baobab. A shop that is truly in a league of its own. An oasis in the lively gracht that hasn’t been a “gracht” since about a century. Step inside this place and it’s like you stepped into a Bedouin’s tent in a sandy place that still knows the meaning of summer. Owner Thea started her business in the 1960s, as a hobby. She and Baobab have grown up together on the Elandsgracht, as have her customers who first walked in as twenty somethings and have kept coming back as they became parents or even grandparents. Handmade jewellery, crafted ornaments, decorations, pieces of art, pottery, this store carries it all, from all the different continents. And there’s even more in the basement, which one imagines is what Ali Baba’s treasure cove may have looked like. By all means come in for a visit. Just make sure to take your time to marvel at all the amazing artifacts on offer.

contact

Elandsgracht 105

1016 TT

+3120 6268398

www.baobab-aziatica.nl

Baobab
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De Kleine Eland

Elandsgracht-Kleine Eland

In just seven years, Jurgen Ambrosius and his wife have found a home on the Elandsgracht for their toy store ‘De Kleine Eland’. In turn, the Elandsgracht has embraced this shop with its old-school toys, dolls, puzzles, games and any other classic toys you could think of.  With a primary school  nearby, their target market is just around the corner. The couple started their toy store in 1993, so 2013 marks quite the milestone.Through a coincidental meeting with the owner of the building, they kept in touch and were able to take his place in 2006 and open their doors to what must look like a true paradise for any kid that is not glued to an iPod, mobile phone or other electronic gadget. Even adults have a field day here, as it will doubtlessly take them back to their childhood with a lot of the toys on display. Expect to leave the shop with a big smile, and most likely some “ new, old toys”.

contact

Elandsgracht 58

1016 TW

+3120 6209001

www.kleine-eland.nl

De Kleine Eland
101

Sunfit

Sunfit2

Unlike some of the tanning salon’s most avid visitors, this place is rather inconspicuous and that works just fine for owner Coby. For a solid 25 years, this tanning place, has built its reputation, slowly expanding its services over the years, becoming more and more of a full blown beauty salon. The salon moved to a great new place on nr. 101, where it uses every square centimeter for its impressive array of sunbeds, wood panelled cabins and reclining massage chairs. The place offers handy frequent visitor cards at special rates. Not that it really needs to lure customers in. Once you’ve been once, odds are considerable that you will be back for more.

contact

Elandsgracht 101

1016 TS

+3120 6225663

www.zonnecentrumsunfit.nl

Sunfit
132

The Soulsister Vitamins

Elandsgracht-Soulsisters

The Elandsgracht was proud and very happy to welcome this pharmacy/ health food store on 15 September 2012. Its name is as intriguing as unusual for a business that specializes in, and differentiates itself with, supplements and so-called superfoods.  But considering the passion that owner Miranda has for her business, as well as her predilection for Motown music, the logic behind the name is quickly established. What’s more, it was her best friend, her soulsister, who convinced Miranda to finally start her own shop. Twenty-three years of experience in her field do not stop this entrepreneur from furthering her knowledge. Not only is she a licensed pharmacist and beauty/health consultant, before long she will also be a licensed ortho-molecular therapist. Three areas of expertise that not only fascinate her, but will greatly help her give sound advice to her customers. She will  just as easily discuss the benefits of a particular toothpaste as she will wax lyrical about sea-weed based products and various so-called superfoods. Rather than explaining these items here, we strongly encourage you to pay this charming shop a visit. Healthy eating is booming business, thanks to growing consumer awareness. All the more reason to obtain solid and easy to understand advice. Get it here, get it now!

contact

Elandsgracht 132

1016 VB

+3120 623 4147

SoulSister
68

Rob Peetoom

Rob Peetoom

This Rob Peetoom hairdresser is one of fourteen nationwide. The imporium has turned the owner’s name into a widely recognised brand name. Fourteen years ago it opened the shop at number 68 where Vincent Langedijk became creative director. Vincent more or less grew up inside the company, having started out as a trainee at age 17.  The company operates by a certain philosophy: a hair cut works if it matches the customer’s personality. It is all about the individual and his or her uniqueness. Especially in this case, the phrase ‘everyone is unique’ is not a paradox, but something to strive for: highlight that uniqueness in everyone. Moreover, the brand has its own academy that trains its future hair stylists. They are then differentiated in Junior Stylists, Stylists and Senior Stylists, ranked according to experience and ability. They have their own price range, so you decide how much you want to spend on your haircut. It is the focus on what suits every individual, the details of each face and the classy environment that make a trip to Rob Peetoom quite an experience.

contact

Elandsgracht 68

1016 TX

+3120 5285722

www.robpeetoom.nl

Rob Peetoom